FluxxLab
Year:
2019-2021
Type of Work:
Art Direction
Print Design
Website Design
At FluxxLab CBD, I shaped the brand from the ground up—building product strategy alongside packaging, print, and digital design to create a seamless customer experience. The focus was on more than aesthetics: design became a tool to communicate trust, innovation, and clarity in a competitive market. By unifying packaging, marketing collateral, and online platforms under one visual system, the brand established a premium identity that resonated with both wellness-minded consumers and industry partners, positioning FluxxLab as a credible lifestyle brand with lasting impact.
Developed bold, high-impact graphics for FluxxLab CBD across posters, social, and digital campaigns. Clean typography and a sleek black backdrop spotlight the products, reinforcing brand identity and driving awareness both in-store and online.
A series of catalogs and product sheets designed to make science feel accessible and design feel bold. Vivid photography and sharp layouts frame the products with authority, while educational content is distilled into clean, approachable visuals. The result is print collateral that not only informs but elevates, positioning FluxxLab as both innovative and premium.
A unified label system designed to give FluxxLab CBD a bold, premium edge. Clean type, sharp hierarchy, and purposeful color accents make each product instantly recognizable while tying the full line together. The look balances scientific precision with modern lifestyle appeal, turning everyday supplements into a cohesive brand statement.
Redesigned FluxxLab’s site into a modern, streamlined storefront that blends science with lifestyle appeal. Clean navigation, bold visuals, and refined product pages created an experience that feels premium, credible, and easy to shop.