BlissWellness
Year:
2019-2021
Type of Work:
Creative Direction
Website Optimization
Print Design
Brand Strategy
Packaging Design
Bliss Wellness is a modern wellness brand offering premium, plant-based CBD products designed to support balance, healing, and everyday calm. Working alongside their team, I helped sharpen the brand strategy and elevate their visual presence across every touchpoint. From refining their identity and eCommerce experience to directing digital content and packaging, I helped craft a cohesive brand that feels as high-quality and thoughtful as the products themselves, positioning Bliss as a trusted name in the CBD space.
Designed a series of branded leave-behinds to educate customers on Bliss Wellness’ core product modalities: softgels, topicals, and tinctures. Each piece balances product education with promotional messaging, using a consistent visual system, bright gradients, structured layouts, and lifestyle imagery, to communicate clarity, trust, and vitality. These takeaways were designed for both in-store and event use, reinforcing product benefits while supporting customer conversion.
Developed a cohesive label system for Bliss Wellness’ CBD collection, unifying topicals, supplements, and tinctures under a clean, functional design language. Color-coded accents and bold, minimalist typography clarify product type and benefit, while the overall system reinforces a wellness-forward, therapeutic brand identity across all SKUs.
I developed a packaging and banner system for Bliss Wellness that combines lifestyle energy with clean, trustworthy communication. A bold orange gradient delivers instant impact, while modern typography and clear product details ensure credibility.
Together, the designs bring a wellness brand to life,vibrant, approachable, and built to capture attention both on the shelf and in large-scale displays.
Captured a lifestyle-focused series of product images, highlighting the brand’s natural and authentic identity. Shot against rugged landscapes and organic textures, the compositions emphasize purity and connection to nature while making the clean, minimal labels stand out. The result is a set of versatile visuals that bring both clarity and lifestyle appeal to digital, and print campaigns.